Evan Kessler Dot Com

The Home of the Brave

Posts Tagged ‘Financial Services’

Like A Good Neighbor…

Posted by evankessler on April 12, 2011

Since the tail end of 2010, State Farm Insurance has bombarded millions of viewers, myself include, with a series of absurd commercials that feature people getting free stuff because of a “magic jingle.”  They seem to pop up during every sporting event commercial break or commercial break during my favorite network shows just to pick at my last nerve. If you have no idea what I’m talking about, then just observe below:

and

Now besides being equally grating whether you’re seeing these ads for the 1st or 281st time, my main point of contention lies not with the stabby feeling I get everytime I hear that woman say “with a new boyfriend” while waiting for the top of the 4th inning to start, rather it’s the fact that these commercials seem like a gross misrepresentation of what an insurance company does.

After all, you can’t just call on an insurance company and they’ll magically make a hot tub or sandwich appear. Or can you?

Over the past few days my main point of contention with the State Farm campaign has been put to the test thanks to an interaction over Twitter. It all began with one innocent tweet while watching the Mets game, a knee jerk reaction to seeing a commercial I loathe for what felt like the 342,000th time. I was compelled to lightly harangue the brand via tweet with the most bizarre request imaginable.

Now, I do not know why I chose Poutine, but the bizarre request sparked a conversation between myself and the brand that played out over the span of nearly a week and a half. It went as follows:

So there it was, a 21 tweet long interaction (or 20 if you count the one about the Latin Billboard awards that wasn’t directed to me at all) between myself and State Farm Insurance. I didn’t think much would come of it. I thought it would go on a bit longer and maybe result in some poutine, but probably not. That is, until I received a Direct Message via twitter from Mile End Deli on Hoyt St. in Brooklyn notifiying me that State Farm had given me a credit at their establishment.

I’m still quite flabbergasted by the result of all of that silly tweeting, but I have a new found respect for the folks at State Farm Insurance; not just because they’re picking up my tab for Poutine, but because of the fact that even though their commercials are a bit ridiculous, they’re going the extra mile to back up their brand claims and interact with potential customers all the while maintaining a healthy sense of humor. State Farm Insurance didn’t have to magically appear in front of someone with too much time on their hands with some poutine, but they did.

Now if I could just get State Farm insurance agent to appear with some employment. Well, why don’t I try? “Like a good neighbor…State Farm is there…with a new job.”

Advertisements

Posted in Advertising, Social Media, Social Networking | Tagged: , , , , , , , , , | 1 Comment »